Sector depth where the region is investing
The Middle East's transformation agenda is sector-specific: national digital strategies, giga-projects, aviation expansion, and new regulated markets. We serve seven sectors where our engagement experience runs deepest.
Technology
The GCC is one of the world's most ambitious technology markets: sovereign AI programmes, smart-city ecosystems, and digital platforms scaling across the region. The challenge for operators and investors is separating durable value from announcement-driven momentum - and executing in a market where partnerships and localization often matter more than product.
Our technology work spans platform and super-app strategy, Data & AI adoption, and market entry for international players - including KSA market entry for smart-city ICT system integrators and product strategy for a leading MENA mobility super-app across payments, food, and grocery verticals.
How we help
- Platform, product, and super-app strategy - Strategy Consulting
- Data & AI strategy and prioritized use-case delivery - Transformation
- Market entry & localization for international technology firms - Strategy Consulting
Telecommunications
Regional operators face the classic dilemma in an intensified form: defend a maturing connectivity core while building credible positions in digital services, wholesale infrastructure, and enterprise ICT - all under national digitization agendas that make telcos instruments of state strategy as much as commercial actors.
We have led wholesale growth strategy for a large MENA operator - including tender negotiations that secured two megaproject contracts worth US$80 million - portfolio and analytics transformation for a leading GCC telco, and telco partnership strategy for the digital enablement of a US$20 billion Saudi megaproject.
How we help
- Growth, wholesale, and B2B commercial strategy - Strategy Consulting
- Portfolio rationalization & performance transformation - Transformation
- Megaproject & infrastructure partnership structuring - Strategy Consulting
Media & Entertainment
Entertainment is a strategic pillar of regional diversification - from streaming and social commerce to cinemas, live events, and location-based entertainment. Monetization models are shifting fast, and the winners pair global content economics with genuinely local audience insight.
Our background here spans both digital and physical entertainment: advertising and e-commerce strategy for global social platforms in the UAE and KSA, investment cases and expansion programmes for cinema operators, and large-scale live event delivery in Dubai.
How we help
- Advertising, content, and platform commercial strategy - Strategy Consulting
- Expansion investment cases & capital programme delivery - PMO
- Audience & market landscaping for the GCC - Strategy Consulting
Aviation & Transport
The Gulf's aviation ambitions - fleet expansion, new carriers, airport capacity, and the services ecosystem around them - create sustained demand for consolidation, digitization, and operational excellence. Mobility platforms are reshaping ground transport with the same intensity.
This is one of our deepest sectors: we led the integration management office merging four aviation services companies into one entity, ran the transformation office that converted corporate strategy into more than US$25 million of incremental revenue, refreshed the digital strategy and operating model of a major UAE aviation services company, and defined super-app strategy for a MENA mobility leader.
How we help
- Post-merger integration & consolidation - Integrations & Carveouts
- Digital & operating-model transformation - Transformation
- Corporate strategy & value realization offices - PMO
Financial Services
The region is building new regulated markets in real time - payments modernization, open banking, and virtual assets under regulators such as VARA. For entrants, the license pathway is the strategy; for incumbents, the question is which adjacencies to claim before challengers do.
We have executed end-to-end market entry for a multibillion-dollar payment gateway across the UAE and KSA - securing approvals from SAMA and the UAE Central Bank - and led market entry and VARA licensing for a regulated global crypto exchange whose regional hub unlocked more than US$500 million in trading volumes.
How we help
- Market entry & regulatory licensing pathways - Strategy Consulting
- Fintech partnership & ecosystem strategy - Strategy Consulting
- Pre-deal diligence for fintech & payments transactions - Integrations & Carveouts
Government & Public Sector
National visions across the GCC are delivered through programmes of extraordinary scale - giga-projects, digital government platforms, and new economic sectors built from mandate. Delivery capacity, not ambition, is the binding constraint, and structured programme governance is what converts announcements into outcomes.
We have worked at the interface of public ambition and private execution - including partnership strategy for the digital infrastructure of a US$20 billion national megaproject - and we welcome conversations with government entities and their delivery partners on programme governance, PMO standup, and transformation delivery.
How we help
- Programme governance & delivery offices for national initiatives - PMO
- Megaproject partnership & commercial structuring - Strategy Consulting
- Public-entity transformation & operating model design - Transformation
Energy & Utilities
Energy remains the region's economic engine even as it diversifies - and the sector's agenda now spans capital project delivery, portfolio transformation, and the digitization of asset-heavy operations. Utilities face parallel pressure to modernize under new tariff, sustainability, and service expectations.
Our roots in this sector are in delivery: large-scale capital projects for energy, oil & gas, and industrial clients, and a decade of capital programme governance since. We bring engineering-grounded realism to energy-sector transformation and project assurance.
How we help
- Capital programme PMO & delivery assurance - PMO
- Operational & digital transformation for asset-heavy operators - Transformation
- Investment cases for energy-adjacent diversification - Strategy Consulting
Working in one of these sectors?
Sector context changes the answer. Talk to an advisor who has worked your market - the first conversation is free of charge and obligation.